NextGen Healthcare Landing Page
Create a new landing page template that drives conversions and connects to our customers. Property of NextGen Healthcare.
I began this project by researching landing pages, specifically ones with high conversion rates. I then created a mockup and worked with others on the marketing team for approval. I then fully designed the mockup using Adobe Photoshop and Illustrator, before being approved for coding. After coding the front-end, NextGen Healthcare created an A/B test to monitor and compare the analytics of the new landing page.
The new template generated 6% more conversions than previously, making this project a success. Due to this improvement, all new and previous landing pages were moved to the new template.